EP 12:

Andrew Swanson: The ROI‑Driven Video Playbook Every Marketer Needs in 2025

In this episode, Mike Kepka sits down with Andrew Swanson —founder of Forerunner, a boutique video agency based near Nashville— to unpack how purpose-driven video strategy is redefining what it means to get results.

Watch the video:
Key Insights with links to jump ahead are below

About Guest:

Name: Andrew Swason

What he does: Founder Forerunner

Company: 🌎 forerunner.tv

Connect with Andrew Swason:

💼 www.linkedin.com/in/andrewforerunner/

✉️ Andrew@forerunner.tv

In this episode, Mike Kepka sits down with Andrew Swanson —founder of Forerunner, a boutique video agency based near Nashville— to unpack how purpose-driven video strategy is redefining what it means to get results. From building video funnels that track conversions to proving ROI for nonprofits and beyond, Andrew shares how his creative-meets-analytical mindset helped one client boost landing page engagement by 70% and unlock real-time data on what actually works. They also swap stories about their creative roots, why storytelling still matters more than ever, and how to combine emotion with metrics to create content that’s not just pretty—but profitable.

🤝 Please smash the like button and subscribe for more expert content about video marketing and strategies!

💬 Have a curious question or a creative thought? Connect with us here – we’d love to hear from you!

🔗 Follow us on our social media and be the first to know about our latest episodes and video marketing tips.